Cruelty-free. Plant-powered.
Vegan keratin treatment.
Plant-based and cruelty-free keratin treatments that deliver real results without animal-derived ingredients or animal testing. Two trusted brands — QIQI Hair Controller and Nanokeratin System. Safe for home and salon use.
Why it matters
The shift to vegan and cruelty-free keratin.
Traditional keratin treatments use animal-derived keratin protein — typically extracted from sheep wool, feathers, or hooves. Many are also tested on animals during development. For anyone committed to cruelty-free living, these products are not an option.
Modern vegan keratin treatments use plant-derived amino acids and synthetic cysteine to achieve the same smoothing and strengthening effects. The technology has advanced to the point where there is no performance difference between animal-derived and plant-based formulas.
Both QIQI Hair Controller and Nanokeratin System use cruelty-free formulations. Neither brand tests on animals. Both are free from formaldehyde and all aldehyde derivatives.
Animal testing
None
Formaldehyde
Zero
Cruelty-free
Yes
Home use
Yes
Option 1 — Permanent smoothing
QIQI Hair Controller.
Cysteine-based permanent straightening and smoothing. Three formulas for different hair types. Cruelty-free and not tested on animals. Results last up to 5 months. Designed for both salon and home use.
From £119 · 150g
Hair Controller — Thick & Coarse
Formaldehyde-free permanent smoothing treatment for thick, coarse, and afro-textured hair. Softens disulfide bonds under heat for lasting frizz control — from defined curls to fully straight. QIQI Hair Controller results last up to 5 months.
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From £119 · 150g
Hair Controller — Wavy & Curly
Permanently reduces frizz and enhances natural pattern definition — or delivers a smooth, controlled finish. Designed specifically for wavy and curly hair. Formaldehyde-free. Lasts up to 5 months.
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From £119 · 150g
Hair Controller — Thin & Delicate
Formaldehyde-free permanent smoothing for fine, colour-treated, or delicate hair. Eliminates frizz and reduces volume without over-processing. QIQI Hair Controller safe for bleached and highlighted hair. Results last up to 5 months.
Shop now →Option 2 — Temporary smoothing
Nanokeratin System.
Seven specialist formulas — each engineered for a specific hair type and chemical history. Plant-derived and synthetic amino acid technology. Not tested on animals. Results last 12–16 weeks. Suitable for afro, natural, colour-treated, bleached, and extension hair.
Refortify Smoother — Afro & Textured Hair
From £279
Revive Smoother — Natural Hair
From £279
Refine Smoother — Colour-Treated Hair
From £279
Replenish Smoother — Blonde & Bleached Hair
From £279
Resmooth Hair Smoother
From £129
Retexture Hair Smoother
From £129
Rexten Hair Safeguard — Extensions
From £139
See the full Nanokeratin range including aftercare bundles →
At a glance
QIQI vs Nanokeratin — which one?
QIQI Hair Controller
Type: Permanent smoothing / straightening
Lasts: Up to 5 months
Formulas: 3 (by hair texture)
Cruelty-free: Yes — not tested on animals
Home use: Yes — designed for it
Price: From £119 (3+ treatments per bottle)
Best for: People who want lasting frizz control or straightening and prefer to treat at home
Nanokeratin System
Type: Temporary smoothing
Lasts: 12–16 weeks
Formulas: 7 (by hair type and chemical history)
Cruelty-free: Yes — not tested on animals
Home use: Yes
Price: From £129
Best for: People who want specialist formulas for specific hair types — afro, colour-treated, bleached, extensions
Not sure? Take the 60-second quiz for a personalised recommendation →
Common questions
Vegan keratin treatment — FAQ
Are QIQI treatments vegan?
QIQI Hair Controller formulas are cruelty-free and not tested on animals. They use cysteine-based amino acid technology rather than animal-derived keratin.
Is Nanokeratin System vegan?
Nanokeratin formulas use plant-derived and synthetic amino acid technology. Not tested on animals.
Do vegan keratin treatments work as well?
Yes. Modern plant-based and synthetic amino acid formulas deliver equivalent smoothing results to traditional animal-derived keratin. QIQI lasts up to 5 months. Nanokeratin lasts 12–16 weeks.
What ingredients are in vegan keratin treatments?
QIQI uses cysteine-based bonding. Nanokeratin uses specialist amino acid formulas. Both are free from formaldehyde and aldehydes.
Can I use vegan keratin treatment at home?
Yes. Both brands are designed for professional and home use.
Which vegan keratin treatment is right for my hair?
Take the 60-second quiz for a personalised recommendation.
Free UK delivery over £80
Vegan keratin. Real results.
Cruelty-free. Plant-powered. No animal testing. Professional smoothing that works. Dispatched next working day. UK delivery 1–3 working days.