Press & Media

The at-home keratin treatment that actually works

QIQI Hair Controller delivers the same result as a £400 salon keratin — applied at home in 3 hours. We explain exactly why it works and what makes it different from the box treatments sold in Boots.

Why your shampoo is destroying your £400 treatment

Sulphate shampoos strip keratin treatments in weeks. Most women are never told this. A sulphate-free switch extends results from 4 weeks to 5 months — and costs £18.

The hairdresser's treatment you can buy online

QIQI ProCurl is used in salons across Australia and New Zealand. Nero Hair brought it to the UK. We can connect journalists with customers who have used it for multiple rounds.

Salon-grade results at home: the new generation of hair treatments

A growing category of professional treatments — keratin, nanokeratin, bond-builders — are now available for home use. Expert comment available on what works, what doesn't, and how to avoid damage.

The UK's best-kept hair secret: nanokeratin treatments

Nanokeratin System is standard in European salons but barely known to UK consumers. We stock the full range and can speak to how they differ from traditional keratin treatments.

Why frizzy hair is a solvable problem (and how to solve it)

Expert comment on the science of frizz — humidity, the hair cuticle, disulfide bonds — and what actually works permanently vs temporarily. Full product guide available.